Robin Padilla, Jericho Rosales and Marian Rivera for Talk N Text Commercial

Product/Service Review:

I am a Talk N Text user since 2006. So far, I have no major complains about Talk N Text Service. When I started online reselling business, I got a new SUN since Sun Cellular is offers the cheapest rate among all the other companies. However, I decided not to totally let go of Talk N Text because after searching online, they do offer a very competitive text package. This package is not advertised on the TV or on the radio but if you search online, you'll find out it exists. The package is (UA15 send to 4445) which is unlimited text to ALL networks for two days. Sounds good? Yes it is. This is the reason why I chose to maintain using Talk N Text. For 15 pesos for two days its like paying 7.5 pesos for a whole day of text to Globe, TM, Smart or Sun.

My Business Review:

Marketing Strategy: Big Celebrities in one Commercial

Just recently, in YT video the commercial is uploaded on May 4, 2012, Talk N Text aired a new commercial. But this time is quite a big bang! Jericho Rosales, Robin Padilla and Marian Rivera are in one commercial. These celebrities have long been endorsing Talk N Text in separate ad but now they are shown altogether. What could be Talk N Text advertising strategy? Well, for one I can all conclude they want to tap all the target market in one commercial. We all know Robin Padilla has his own set of loyalist and fans which he has heavy influenced on. I can therefore, say that his market are middle aged men who portrays strength, stamina and responsibility. His other endorsement includes Trust condom, Extra Joss etc. Jericho Rosales on the other hand, targets working career men that portrays hip, coolness, smartness and good looks. Jericho Rosales also endorses Eskinol among the many. Marian Rivera in this commercial targets women generally. Women who are matured, care free but not necessarily working. Marian Rivera has maintained an image of being feminine and sexy but has not given any hint of being a goal oriented career woman in her commercials.

So with the three celebrities in on Talk N Text commercial, three target markets are being focused on by the company. This is quite a good idea to merge celebrities in one ad to. To me, this makes the commercial strong, solid and quite aesthetically fun.  Strong in the sense that each one of them draws their own audience especially Robin Padilla -- can be seen as the "alpha" in this commercial because he is the only one with a speaking dialogue at the end. Marian and Jericho can be perceived as supporting endorser, a very potent supporting endorser because we all know how famous they are and they have quite ":huge" in the business despite the fresh new faces, both of them remained big names. The commercial shows us the three of them are smiling, holding hands showing friendliness, unity and happiness. A feeling given to users to attain if they use Talk N Text. The commercial jingle sends a message of being a winner if Talk N Text is used!


Do you think merging big endorsers in one commercial is good?
Do you see any disadvantages?

Share your views on www.mybusinessviews.blogspot.com

Thanks for reading!

How to Create a Signature Look: Anne Curtis Red Lips for Avon Lipstick

How to Have A Signature Look:

For instance, Anne sported red lips almost daily in Showtime. We all know she isn’t the one who first wore red lips and nude face, but because she wears it too often, she claimed it’s hers. Now red lips equals to Anne Curtis.

One signature look at a time. Focus on a signature look you want to be famous for. Try not to complicate one look from another. Imelda focused on shoes. Anna Curtis focused on lips. Bruno Mars focused on wearing a fedora hat.  Creating signature items simultaneously might diverse the attention of the viewers thus not one item would linger in their minds. You can’t be identified as such anymore.

 Choose an item or a look that fits your personality. Feel good, look good. People feel if you are not comfortable portraying such look. Select an item that fits who you are. Do not try to be someone else as much as possible.

 

 Be creative as well. Signature look doesn’t have to be boring. There are so many colors to choose from and styles to mix and match. But do maintain a certain identity that still connects to what you want to be known for. For instance, Anne sticks to red lips. Bruno sticks to the Fedora hat. They stayed true to one item to associate themselves. There are also total signature look such as Lady Gaga striking avant-garde fashion all the time.  That’s her!

 My Business Views:

Marketing Strategy: Signature Look

In show business, we are all aware how tough the competition is. New stars are born every year or quarterly. New faces are in this and that show. We see them without knowing their names. Indeed, show business is business wherein beauty, glamour and fame are the criteria so to speak.  Having a signature look is one of the best ways to stand out from a crowd filled with equally pretty faces.

Striking a personal signature look singles out a celebrity. Once a celebrity is publicly identified with a look, s/he is successful in rising above from the pool of competitors.  Fame is important to stay in the business, without fame, celebrities stay at the bottom, unnoticed until time passes them by.  Anne Curtis was just on that sweet cute actress when she started out but eventually she made its way to be on top. But we didn’t see her when she was younger wearing red lipstick most of the time, did we? No we didn’t. It was just few years ago when she prompted to maintain red lips. Now she owns it! Clever move Anne.

 

What could be better than having companies call you to model a certain product marketed by the signature look you personally created? Just recently May 2012 Anne Curtis is officially an Avon lady. She endorsed nothing but a new line of lipstick. And of course, she made use of her pouty red lips to market it!

 As I have heard, it’s selling like hot cakes.  Ladies who wishes to look like Anne, or at least portray the same confidence are buying the lipstick. An Avon lady neighbor of mine got several orders of this line with an introductory price of 259 Php while the regular price is (around) 350 Php. Cheers to Avon for having Anne Curtis to endorse a product that totally fits her! It’s a perfect match.  Indeed the power of signature looks in marketing!

What do you think of this ad?

Aside from Bruno Mars and Lady Gaga, do you know any celebrity who has signature look?

Do you have any signature look which your friends can identify it as yours?

How do you feel about it?

Share your views here on www.mybusinessviews.blogspot.com

Thanks for reading!

Miss D

Anne Curtis, Georgina Wilson and Solen Heusaff for Argetina Corned Beef

Just recently, Argentina Corned Beef started stir with Anne Curtis as their endorser. Not only this, Anne Curtis pretty friends were also present Who would have thought these three lovely girls would be on one commercial? Who can beat their beauties? We all know that, at present, Anne is like the most "it" girl in the industry. Georgina also gained popularity but being tall and sexy, Solen as well. This is quite a team to break.

My Business View:

Watching the video above, we can all expect that this is like a "mini-advertisement series". A good example of this is the phenomenal hit advertisement of Surf where "Luming" gave twins, the twins grow up, went to school and so on. In this Argentina Corned Beef Advertisement, the new guy Sam just arrived expecting male housemates. But to his surprise stunning ladies are his new housemates! So we can all expect another sequel advertisement on this. The approach can be patterned as the classic-country-boy who meet city-cool-girls and apparently these girls are "cowboys" in their own right.. opposite to their portrayed elegance. If this is the case, this might still appeal to most viewers but I personally would want another thing to happen. I am kind of outgrown the typical story of pretty girls preferring cowboy's stuff making them look more "cool".

Business wise, I do feel that this advertisement has started to linger of the viewers. So after some time of airing it more, Argentina Corned Beef with Anne Curtis ad would generate more sales. Why would it not? Anne is also one of the most bankable endorser we have in the Philippines plus Georgina Wilson and Solen Heusaff. What can wrong?


What do you think of this ad?
How do you think Anne changed the image of Argentina Corned Beef?
Would it be different if Georgina and Solen were not there but instead other women were utilized?


Share your views on www.mybusinessviews.blogspot.com
Thanks for reading.

Kim Chiu's and Xian Lim's Rejoice Commercial

Kim Chiu is one of the most bankable celebrity the Philippine Showbiz industry has today. If I am  not mistaken, she is one of the top ten sought after endorser in Yes Magazine. That's is a great achievement considering her humble beginning being a nobody, a simple girl who lives in the city of Cebu. She has done numerous blockbuster movies and top rating tele-novelas. No wonder, companies are running after her to promote their products.

My Business View:

Just recently, Xian Lim and Kim Chiu's tandem is a major hit. And so it is not surprising, Xian joined Kim in the latest Rejoice commercial. Kim has been endorsing Rejoice Shampoo for quite a long time now. Xian is expected to support and strengthen Kim's buying influence. Sure we can all agree on one thing, Rejoice Marketing Department is quite smart in including Xian.

Xian and Kim are strong endorsers. However, has the shampoo commercial gone to far? The last part of the commercial showed in a fraction of a second a real lip-ti-lip kissing. I personally thought it's quite a bit so much of a shampoo commercial. I personally have not seen a real kissing scene even in toothpaste commercial. Generally, toothpaste commercial cuts it when the boy and the girl's lips are about to touch. I wonder what MTRCB has to say about this matter. Or whoever is in-charged of the advertisement regulations.

A male friend of mine saw the commercial and after watching he exclaimed "Oh, they really kissed!". When I first saw that commercial, that is the same thing that ran in my mind except that I did not literally exclaimed it.
 I believe Kim and Xian's presence are influential enough to draw attention from the customers. Indeed the kissing also draw more attention but I do hope it connects to the product they are endorsing which is Shampoo. On the other hand, some guidelines needs to be regulated because this is an advertisement which means it can be aired anytime of the day --- we just do know when the minors are watching. Unlike tele-novela where a kissing scene, once played, can't be replayed on the same day or in the future. This commercial can be seen and repeated as many times as they want.


What do you think of this commercial?
Do you think the kissing scene is a good marketing strategy?
Do you think strict guidelines should be implemented strictly?

Share your business views on www.mybusinessviews.blogspot.com

Thanks!
Miss D