Ten Reasons For Re-Advertising

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My Business Views:

Advertising is one big area in marketing that's vital. Marketing strategists puts equal importance to advertising since it the broadest way to connect to the costumers in a direct way. Advertising on TV, radio and on the net, unlike hiring sales representatives, these ads are non-interactive therefore what is shown on the ad should at least be convincing enough or persuasive enough to lure whoever is reading.

There are reasons for a company to constantly advertise or re-advertise over and over again non-stop through out the whole year. While some companies after one ad, stops advertising. Advertising depends on the purpose of the company or the product.

Here are top ten reasons for advertising:

1.      1.  To refresh the mind’s of the consumers. People do not have perfect memory. A good item two years ago may be forgotten if not constantly used.

2.   2.    To remind consumers you still exist. People grow old. New products are born every now and then. Absence on the advertisement sends message to the public that it doesn't exist or no longer available. Not everyone has the time to go out and check the mall if the product is still there.

3.    3.   To update new innovations. A good example of this I noticed are shampoo commercials. Shampoo commercials in the Philippines are often filled with  new innovations - Loreal's 5 problems in 1 solution; Sunsilk's Japanese technology infused.

4.      4. To attract more buyers. The new generation today are smarter due the existence of the net and the social media influence. A brand who doesn't understand will really be left behind.

5.   5.    To keep up with the changing time.In relation to no. 3, change has never been tremendous than this time. Keeping up with the time means accessing all the possible media consumers can be tapped.

6.     6. To influence new set of target market. A classic brand may have found brand loyalist but it should not stop there. What matters is creating "new" loyalists for the future.

7.      7,  To create promotions and contests. One reason for advertisement is to inform consumers of seasonal promos and special contests. Or sometimes its the other way around, contest and promos is one way of advertising. No matter how we see it, it needs to be done.

8.      8.  To stir publicity. Publicity is always good.

9.       9. To  secure regular buyers. Although regular buyers patronize a certain product, it is ideal to keep them secure. New products may tempt them to switch brands if these loyalist are not re-secured over and over again. No complacency. 

10.   10. To maintain competition.Advertisement is also one way to show the competitors you are still in the game. This gives them a message that you are on for further challenge.

How are you affected by advertisement?
Have you ever bought a product because of its advertisement? Was the product good enough?
Do you have any product purchased that you regretted buying?

Share your views on www.mybusinessviews.blogspot.com

Thanks for reading!

Miss D