How to Have A Signature Look:
For instance, Anne sported red lips almost daily in Showtime. We all know she isn’t the one who first wore red lips and nude face, but because she wears it too often, she claimed it’s hers. Now red lips equals to Anne Curtis.
One signature look at a time. Focus on a signature look you want to be famous for. Try not to complicate one look from another. Imelda focused on shoes. Anna Curtis focused on lips. Bruno Mars focused on wearing a fedora hat. Creating signature items simultaneously might diverse the attention of the viewers thus not one item would linger in their minds. You can’t be identified as such anymore.
Choose an item or a look that fits your personality. Feel good, look good. People feel if you are not comfortable portraying such look. Select an item that fits who you are. Do not try to be someone else as much as possible.
Be creative as well. Signature look doesn’t have to be boring. There are so many colors to choose from and styles to mix and match. But do maintain a certain identity that still connects to what you want to be known for. For instance, Anne sticks to red lips. Bruno sticks to the Fedora hat. They stayed true to one item to associate themselves. There are also total signature look such as Lady Gaga striking avant-garde fashion all the time. That’s her!
My Business Views:
Marketing Strategy: Signature Look
In show business, we are all aware how tough the competition is. New stars are born every year or quarterly. New faces are in this and that show. We see them without knowing their names. Indeed, show business is business wherein beauty, glamour and fame are the criteria so to speak. Having a signature look is one of the best ways to stand out from a crowd filled with equally pretty faces.
Striking a personal signature look singles out a celebrity. Once a celebrity is publicly identified with a look, s/he is successful in rising above from the pool of competitors. Fame is important to stay in the business, without fame, celebrities stay at the bottom, unnoticed until time passes them by. Anne Curtis was just on that sweet cute actress when she started out but eventually she made its way to be on top. But we didn’t see her when she was younger wearing red lipstick most of the time, did we? No we didn’t. It was just few years ago when she prompted to maintain red lips. Now she owns it! Clever move Anne.
What could be better than having companies call you to model a certain product marketed by the signature look you personally created? Just recently May 2012 Anne Curtis is officially an Avon lady. She endorsed nothing but a new line of lipstick. And of course, she made use of her pouty red lips to market it!
As I have heard, it’s selling like hot cakes. Ladies who wishes to look like Anne, or at least portray the same confidence are buying the lipstick. An Avon lady neighbor of mine got several orders of this line with an introductory price of 259 Php while the regular price is (around) 350 Php. Cheers to Avon for having Anne Curtis to endorse a product that totally fits her! It’s a perfect match. Indeed the power of signature looks in marketing!
What do you think of this ad?
Aside from Bruno Mars and Lady Gaga, do you know any celebrity who has signature look?
Do you have any signature look which your friends can identify it as yours?
How do you feel about it?
Share your views here on www.mybusinessviews.blogspot.com
Thanks for reading!
Miss D
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