Just recently, Argentina Corned Beef started stir with Anne Curtis as their endorser. Not only this, Anne Curtis pretty friends were also present Who would have thought these three lovely girls would be on one commercial? Who can beat their beauties? We all know that, at present, Anne is like the most "it" girl in the industry. Georgina also gained popularity but being tall and sexy, Solen as well. This is quite a team to break.
My Business View:
Watching the video above, we can all expect that this is like a "mini-advertisement series". A good example of this is the phenomenal hit advertisement of Surf where "Luming" gave twins, the twins grow up, went to school and so on. In this Argentina Corned Beef Advertisement, the new guy Sam just arrived expecting male housemates. But to his surprise stunning ladies are his new housemates! So we can all expect another sequel advertisement on this. The approach can be patterned as the classic-country-boy who meet city-cool-girls and apparently these girls are "cowboys" in their own right.. opposite to their portrayed elegance. If this is the case, this might still appeal to most viewers but I personally would want another thing to happen. I am kind of outgrown the typical story of pretty girls preferring cowboy's stuff making them look more "cool".
Business wise, I do feel that this advertisement has started to linger of the viewers. So after some time of airing it more, Argentina Corned Beef with Anne Curtis ad would generate more sales. Why would it not? Anne is also one of the most bankable endorser we have in the Philippines plus Georgina Wilson and Solen Heusaff. What can wrong?
What do you think of this ad?
How do you think Anne changed the image of Argentina Corned Beef?
Would it be different if Georgina and Solen were not there but instead other women were utilized?
Share your views on www.mybusinessviews.blogspot.com
Thanks for reading.
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