Robin Padilla, Jericho Rosales and Marian Rivera for Talk N Text Commercial

Product/Service Review:

I am a Talk N Text user since 2006. So far, I have no major complains about Talk N Text Service. When I started online reselling business, I got a new SUN since Sun Cellular is offers the cheapest rate among all the other companies. However, I decided not to totally let go of Talk N Text because after searching online, they do offer a very competitive text package. This package is not advertised on the TV or on the radio but if you search online, you'll find out it exists. The package is (UA15 send to 4445) which is unlimited text to ALL networks for two days. Sounds good? Yes it is. This is the reason why I chose to maintain using Talk N Text. For 15 pesos for two days its like paying 7.5 pesos for a whole day of text to Globe, TM, Smart or Sun.

My Business Review:

Marketing Strategy: Big Celebrities in one Commercial

Just recently, in YT video the commercial is uploaded on May 4, 2012, Talk N Text aired a new commercial. But this time is quite a big bang! Jericho Rosales, Robin Padilla and Marian Rivera are in one commercial. These celebrities have long been endorsing Talk N Text in separate ad but now they are shown altogether. What could be Talk N Text advertising strategy? Well, for one I can all conclude they want to tap all the target market in one commercial. We all know Robin Padilla has his own set of loyalist and fans which he has heavy influenced on. I can therefore, say that his market are middle aged men who portrays strength, stamina and responsibility. His other endorsement includes Trust condom, Extra Joss etc. Jericho Rosales on the other hand, targets working career men that portrays hip, coolness, smartness and good looks. Jericho Rosales also endorses Eskinol among the many. Marian Rivera in this commercial targets women generally. Women who are matured, care free but not necessarily working. Marian Rivera has maintained an image of being feminine and sexy but has not given any hint of being a goal oriented career woman in her commercials.

So with the three celebrities in on Talk N Text commercial, three target markets are being focused on by the company. This is quite a good idea to merge celebrities in one ad to. To me, this makes the commercial strong, solid and quite aesthetically fun.  Strong in the sense that each one of them draws their own audience especially Robin Padilla -- can be seen as the "alpha" in this commercial because he is the only one with a speaking dialogue at the end. Marian and Jericho can be perceived as supporting endorser, a very potent supporting endorser because we all know how famous they are and they have quite ":huge" in the business despite the fresh new faces, both of them remained big names. The commercial shows us the three of them are smiling, holding hands showing friendliness, unity and happiness. A feeling given to users to attain if they use Talk N Text. The commercial jingle sends a message of being a winner if Talk N Text is used!


Do you think merging big endorsers in one commercial is good?
Do you see any disadvantages?

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