Kim Chiu is one of the most bankable celebrity the Philippine Showbiz industry has today. If I am not mistaken, she is one of the top ten sought after endorser in Yes Magazine. That's is a great achievement considering her humble beginning being a nobody, a simple girl who lives in the city of Cebu. She has done numerous blockbuster movies and top rating tele-novelas. No wonder, companies are running after her to promote their products.
My Business View:
Just recently, Xian Lim and Kim Chiu's tandem is a major hit. And so it is not surprising, Xian joined Kim in the latest Rejoice commercial. Kim has been endorsing Rejoice Shampoo for quite a long time now. Xian is expected to support and strengthen Kim's buying influence. Sure we can all agree on one thing, Rejoice Marketing Department is quite smart in including Xian.
Xian and Kim are strong endorsers. However, has the shampoo commercial gone to far? The last part of the commercial showed in a fraction of a second a real lip-ti-lip kissing. I personally thought it's quite a bit so much of a shampoo commercial. I personally have not seen a real kissing scene even in toothpaste commercial. Generally, toothpaste commercial cuts it when the boy and the girl's lips are about to touch. I wonder what MTRCB has to say about this matter. Or whoever is in-charged of the advertisement regulations.
A male friend of mine saw the commercial and after watching he exclaimed "Oh, they really kissed!". When I first saw that commercial, that is the same thing that ran in my mind except that I did not literally exclaimed it.
I believe Kim and Xian's presence are influential enough to draw attention from the customers. Indeed the kissing also draw more attention but I do hope it connects to the product they are endorsing which is Shampoo. On the other hand, some guidelines needs to be regulated because this is an advertisement which means it can be aired anytime of the day --- we just do know when the minors are watching. Unlike tele-novela where a kissing scene, once played, can't be replayed on the same day or in the future. This commercial can be seen and repeated as many times as they want.
What do you think of this commercial?
Do you think the kissing scene is a good marketing strategy?
Do you think strict guidelines should be implemented strictly?
Share your business views on www.mybusinessviews.blogspot.com
Thanks!
Miss D
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