My Business Views:
Marketing Strategy: Be a Look-a-Like
One marketing strategy in packaging often used by business is to look-a-like. Well, technically, I am not really sure if it can be called a knock off since they do not carry the exact brand. There are patent laws however of which Starbucks always runs unto because their signature mermaid logo is often a target of coffee Starbucks wannabes. In relation to this, Neurogena Body Oil and Body Treats Body Oil has similar looks. The label, the cap colors are not the same. In fact, there are many differences but from afar, and without notice, it is easily mistaken. That is exactly the point!
Do you know any look-a-like products?
Have you experienced a "mistake buy" just because of the similar packaging?
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Thanks for reading!
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