Pink is such a feminine, girly color. In the world of sports, it has been expected that men rule this universe. But things has changed a lot and women are becoming more engaged in sports. In the world dominated by men, women has to fit it without losing the the sense of femininity. That is why, sports wear makers accommodates this new demand by providing sporty yet girly sports gears.
As I have observed, color is the most visual difference between men and women's sports wear. In addition to the style, the cut, the curves and all, color is given emphasis. Pink and purple are the top colors for women. Addidas has pink dri-fit shirts, Nike and others. Pink is woman. I am fascinated lately by sports watches though I am not an athlete of some sort. What caught my eye are Casio watches. I think that Casio watches are so fashionable when it comes to function and style combined. Checking the Casio G-shock pink watch seems costly since the only use it would give me is the time and the alarm. The rest of the function I paid for would just actually goes down the drain. I looked for a substitute that would objectively "LOOK" the same being sporty yet fashionable without hurting much my wallet. Just adjacent to the Casio rack was the Sketchers rack for watches. To my luck, I found a reasonable substitute.
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| Pictures are from their respective websites. |
Price : Around 1,700 Php Around 4,500 Php
Functions: Basic Functions More advanced
Color: Fuchsia Pink Fuchsia Pink
Material: More on plastic More on rubber
(For more details of the features, please check websites. )
My Business Review:
Marketing Strategy: Be a Reasonable Substitute
One of the marketing strategy is to be an alternative, a substitute. Being a substitute is not that bad at all. In this particular case, since G-Shock is as of the moment, financially can't be purchased so costumers tends to look for something cheaper if the target product is unattainable. Substitute products should be cheaper that what it tries to imitate or compete. And the features may not be the same, but at least the purpose is being served. This is one reason why even expensive brands creates different "levels" of products. Even Casio has sort of low-end watches to people to can't afford the G-shock series but likes Casio can still wear the brand. This is fairly a good strategy as well.
But the competition starts when other brands become the substitute just like the Skechers in this case as long as the purpose is served. Some products have become successful by maintaining to be the second choice. For instance I can say Cebu Pacific placing strategically second behind Philippine Airlines. For these pink watches, Sketchers pink watch won over me instead of the Casio G-shock.
Can you think of a reasonable substitute product or services?
Do you notice any brands which is strategically place itself as a substitute?
Share you views on mybusinessviews.blogspot.com
Thanks for reading!
Miss D
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