Good Brand, Poor Packaging : Avon Sweet Honesty Forever

In the market today, there are reliable brands that have existed for decades.  I presume that these brands are considered “of good quality” because they won’t last very long if they have insufficient customer satisfaction. Right?  But nevertheless, these brands creative departments need to update their aesthetic senses for a more attractive packaging rather than staying with the status-quo product. This post is dedicated to brands that are actually “GOOD BRANDS, POOR PACKAGING”.

Just like Avon, an American personal care company in 140 countries around the world.  My review is not a generalization of all the Avon products around the world nor all the Avon products in the Philippines. However, Avon Philippines has certain products that need to be revamped. I just recently bought a skin softener.  The variant specifically is Sweet Honest Forever Skin Softener. For the quality of the product, I say it is fairly well relative to its price of 149 Php on sale. However, I would want to comment that Avon products being “Avon” is expected to look as good as it does or the other way around.

Avon Sweet Honest Forever Skin Softener

Avon Sweet Honesty Forever Skin Softener

Avon Sweet Honesty Forever Skin Softener

My Business View:

Good Brand, Poor Packaging is definitely suits Sweet Honest Forever Skin Softener. The packing is not all attractive with is purple and grey combination. It sees like the design of this product is not thought of. Anyone who can manipulate a computer can actually do the sticker label on the top of the cap. The fonts are easy, the design can be Googled and there is nothing more to it. Simplicity is beauty? Yes it is but sometimes it’s boring. I believe that this packaging would sell more back in the 80s but its 2012 where the battle of art and technology is combined. This looks too laid back this era. Or perhaps their target markets are mommies and aunts, age bracket of 40s to 50s so the outdated look sells?

I wish Avon would step up the game in the artistic field. The accessibility of several design soft wares among the ordinary people would look their product too less of an art.  It appears tacky and gaudy.

However, I still would still continue to use the product because it does its job – which is to soften my skin.  But wouldn’t it be nice if it entertains my eye too. Applying lotion is so much well, fun!

What do you think of Avon Philippines product packaging?

Do you buy products because of the way it looks?

Share your business views on mybusinessviews.blogspot.com

Miss D