Dubbed Commercial in the Philippines

                                              My Business Views:
                                 Advertising Strategy : Dubbed Commercial

Have you noticed these days that there are dubbed commercials aired in the Philippine television? As a matter of fact, I see one Kim Chui's commercial where she acts like a contestant auditioning like in X-factor or American Idol with three judges. If I am not mistaken, they speak in Chinese or Taiwanese originally. Kim Chui on that commercial did not have any lines uttered but I believe it was not intended for the Philippine audience.

This is not the first case where we see foreign dubbed commercial shown here. What do you think about this kind of advertising? Well, for one it's cost effective on the part of the company it represents. Can you just imagine how big their savings are compared to when they make an entirely new production for advertisement? They could utilize the money instead to pay for the air time. Every time I see a dubbed commercial, I feel that the company is saving money. (Smile) But that is my personal business views. I just wonder if these commercials really do generate sales.


Tell me what you think
Share you business views here.

Robin Padilla, Jericho Rosales and Marian Rivera for Talk N Text Commercial

Product/Service Review:

I am a Talk N Text user since 2006. So far, I have no major complains about Talk N Text Service. When I started online reselling business, I got a new SUN since Sun Cellular is offers the cheapest rate among all the other companies. However, I decided not to totally let go of Talk N Text because after searching online, they do offer a very competitive text package. This package is not advertised on the TV or on the radio but if you search online, you'll find out it exists. The package is (UA15 send to 4445) which is unlimited text to ALL networks for two days. Sounds good? Yes it is. This is the reason why I chose to maintain using Talk N Text. For 15 pesos for two days its like paying 7.5 pesos for a whole day of text to Globe, TM, Smart or Sun.

My Business Review:

Marketing Strategy: Big Celebrities in one Commercial

Just recently, in YT video the commercial is uploaded on May 4, 2012, Talk N Text aired a new commercial. But this time is quite a big bang! Jericho Rosales, Robin Padilla and Marian Rivera are in one commercial. These celebrities have long been endorsing Talk N Text in separate ad but now they are shown altogether. What could be Talk N Text advertising strategy? Well, for one I can all conclude they want to tap all the target market in one commercial. We all know Robin Padilla has his own set of loyalist and fans which he has heavy influenced on. I can therefore, say that his market are middle aged men who portrays strength, stamina and responsibility. His other endorsement includes Trust condom, Extra Joss etc. Jericho Rosales on the other hand, targets working career men that portrays hip, coolness, smartness and good looks. Jericho Rosales also endorses Eskinol among the many. Marian Rivera in this commercial targets women generally. Women who are matured, care free but not necessarily working. Marian Rivera has maintained an image of being feminine and sexy but has not given any hint of being a goal oriented career woman in her commercials.

So with the three celebrities in on Talk N Text commercial, three target markets are being focused on by the company. This is quite a good idea to merge celebrities in one ad to. To me, this makes the commercial strong, solid and quite aesthetically fun.  Strong in the sense that each one of them draws their own audience especially Robin Padilla -- can be seen as the "alpha" in this commercial because he is the only one with a speaking dialogue at the end. Marian and Jericho can be perceived as supporting endorser, a very potent supporting endorser because we all know how famous they are and they have quite ":huge" in the business despite the fresh new faces, both of them remained big names. The commercial shows us the three of them are smiling, holding hands showing friendliness, unity and happiness. A feeling given to users to attain if they use Talk N Text. The commercial jingle sends a message of being a winner if Talk N Text is used!


Do you think merging big endorsers in one commercial is good?
Do you see any disadvantages?

Share your views on www.mybusinessviews.blogspot.com

Thanks for reading!

How to Create a Signature Look: Anne Curtis Red Lips for Avon Lipstick

How to Have A Signature Look:

For instance, Anne sported red lips almost daily in Showtime. We all know she isn’t the one who first wore red lips and nude face, but because she wears it too often, she claimed it’s hers. Now red lips equals to Anne Curtis.

One signature look at a time. Focus on a signature look you want to be famous for. Try not to complicate one look from another. Imelda focused on shoes. Anna Curtis focused on lips. Bruno Mars focused on wearing a fedora hat.  Creating signature items simultaneously might diverse the attention of the viewers thus not one item would linger in their minds. You can’t be identified as such anymore.

 Choose an item or a look that fits your personality. Feel good, look good. People feel if you are not comfortable portraying such look. Select an item that fits who you are. Do not try to be someone else as much as possible.

 

 Be creative as well. Signature look doesn’t have to be boring. There are so many colors to choose from and styles to mix and match. But do maintain a certain identity that still connects to what you want to be known for. For instance, Anne sticks to red lips. Bruno sticks to the Fedora hat. They stayed true to one item to associate themselves. There are also total signature look such as Lady Gaga striking avant-garde fashion all the time.  That’s her!

 My Business Views:

Marketing Strategy: Signature Look

In show business, we are all aware how tough the competition is. New stars are born every year or quarterly. New faces are in this and that show. We see them without knowing their names. Indeed, show business is business wherein beauty, glamour and fame are the criteria so to speak.  Having a signature look is one of the best ways to stand out from a crowd filled with equally pretty faces.

Striking a personal signature look singles out a celebrity. Once a celebrity is publicly identified with a look, s/he is successful in rising above from the pool of competitors.  Fame is important to stay in the business, without fame, celebrities stay at the bottom, unnoticed until time passes them by.  Anne Curtis was just on that sweet cute actress when she started out but eventually she made its way to be on top. But we didn’t see her when she was younger wearing red lipstick most of the time, did we? No we didn’t. It was just few years ago when she prompted to maintain red lips. Now she owns it! Clever move Anne.

 

What could be better than having companies call you to model a certain product marketed by the signature look you personally created? Just recently May 2012 Anne Curtis is officially an Avon lady. She endorsed nothing but a new line of lipstick. And of course, she made use of her pouty red lips to market it!

 As I have heard, it’s selling like hot cakes.  Ladies who wishes to look like Anne, or at least portray the same confidence are buying the lipstick. An Avon lady neighbor of mine got several orders of this line with an introductory price of 259 Php while the regular price is (around) 350 Php. Cheers to Avon for having Anne Curtis to endorse a product that totally fits her! It’s a perfect match.  Indeed the power of signature looks in marketing!

What do you think of this ad?

Aside from Bruno Mars and Lady Gaga, do you know any celebrity who has signature look?

Do you have any signature look which your friends can identify it as yours?

How do you feel about it?

Share your views here on www.mybusinessviews.blogspot.com

Thanks for reading!

Miss D

Loreal Elseve Anti Frizz Shampoo Review

My Product Review:

A friend from Europe brought home a Loreal Elseve Anti Frizz Shampoo. We were on trip at that time and I forgot to bring my own shampoo. So she shared hers instead. To my delight, despite the sunny weather (it was summer in Philippines during that time), my hair ran smoothly to through my hair! I could not believe it at first because my has been damage and dry due to coloring every 4 months. I have tried other shampoos locally but none suited me except for Creamsilk as a shampoo. Loreal Elseve was true to its promise and I was ever happy about it!

When we reached the city, I decided to switch my old shampoo and bought Loreal Anti-Frizz Shampoo. I can still remember the poster at the mall had Eva Longoria on it, Beyonce and one Chinese actress. I immediately grabbed bottle and felt good about it -- at last I found what suits my hair!

The next day when I tried it, I was disappointed. My hair was so dry and the comb can run through my hair! I was extremely shocked. With the same shampoo, what can go wrong? I thought that I grabbed the wrong brand but it was totally the same! How can I miss it!

So here: When Loreal Anti-Frizz Shampoo was released here in the Philippines, I noticed the price was quite high than a regular shampoo. It around 500 a bottle if I am not mistaken. It came in big bottles and I did not notice small bottles. Then later, I saw smaller bottles (200 ml) in retail priced at 99 php. Boy was I glad!

The big bottle had the ELSEVE name on it while the smaller bottles had NO ELSEVE name on it.  That is when I realized that MAYBE it is not the same at all! Or perhaps the formulation is changed.  I personally was amazed by the Loreal with ELSEVE and was totally disappointed by  Loreal without ELSEVE on it.

My Business Views:

I do not know how come the local Loreal Anti-Frizz Shampoo with almost exact packaging has no ELSEVE on it. It is also surprising how the price drops for the same brand. But maybe we always get what we pay for. The one with the ELSEVE was more pricey than that  without. For the quality, it is way different. Business wise, maybe this can be a trick or treat marketing. Most of us do not notice small details like this that makes a difference. The product does not intend to deceive us in any way but without certain details on it, the company doesn't owe us anything the packaging does not promise. Right? With products that looks the same, it can really be tricky! I personally feel the difference because of how my hair felt and how I grabbed the bottle believing it would have the same effect as the one my friend brought. 

Do you read details in packaging?

Do you believe all what is promises to do?

If you have the same experience, share it here on www.mybusiness.blogspot.com

Thanks for reading!

 

  

 

Neutrogena and Body Treats Look-A-Like

My Business Views:

Marketing Strategy: Be a Look-a-Like

One marketing strategy in packaging often used by business is to look-a-like. Well, technically, I am not really sure if it can be called a knock off since they do not carry the exact brand. There are patent laws however of which Starbucks always runs unto because their signature mermaid logo is often a target of coffee Starbucks wannabes. In relation to this, Neurogena Body Oil and Body Treats Body Oil has similar looks. The label, the cap colors are not the same. In fact, there are many differences but from afar, and without notice, it is easily mistaken. That is exactly the point!



Do you know any look-a-like products?
Have you experienced a "mistake buy" just because of the similar packaging?

Share you views on www.mybusinessviews.blogspot.com

Thanks for reading!

 

Anne Curtis, Georgina Wilson and Solen Heusaff for Argetina Corned Beef

Just recently, Argentina Corned Beef started stir with Anne Curtis as their endorser. Not only this, Anne Curtis pretty friends were also present Who would have thought these three lovely girls would be on one commercial? Who can beat their beauties? We all know that, at present, Anne is like the most "it" girl in the industry. Georgina also gained popularity but being tall and sexy, Solen as well. This is quite a team to break.

My Business View:

Watching the video above, we can all expect that this is like a "mini-advertisement series". A good example of this is the phenomenal hit advertisement of Surf where "Luming" gave twins, the twins grow up, went to school and so on. In this Argentina Corned Beef Advertisement, the new guy Sam just arrived expecting male housemates. But to his surprise stunning ladies are his new housemates! So we can all expect another sequel advertisement on this. The approach can be patterned as the classic-country-boy who meet city-cool-girls and apparently these girls are "cowboys" in their own right.. opposite to their portrayed elegance. If this is the case, this might still appeal to most viewers but I personally would want another thing to happen. I am kind of outgrown the typical story of pretty girls preferring cowboy's stuff making them look more "cool".

Business wise, I do feel that this advertisement has started to linger of the viewers. So after some time of airing it more, Argentina Corned Beef with Anne Curtis ad would generate more sales. Why would it not? Anne is also one of the most bankable endorser we have in the Philippines plus Georgina Wilson and Solen Heusaff. What can wrong?


What do you think of this ad?
How do you think Anne changed the image of Argentina Corned Beef?
Would it be different if Georgina and Solen were not there but instead other women were utilized?


Share your views on www.mybusinessviews.blogspot.com
Thanks for reading.

Ten Reasons For Re-Advertising

www.mybusinessviews.blogspot.com

My Business Views:

Advertising is one big area in marketing that's vital. Marketing strategists puts equal importance to advertising since it the broadest way to connect to the costumers in a direct way. Advertising on TV, radio and on the net, unlike hiring sales representatives, these ads are non-interactive therefore what is shown on the ad should at least be convincing enough or persuasive enough to lure whoever is reading.

There are reasons for a company to constantly advertise or re-advertise over and over again non-stop through out the whole year. While some companies after one ad, stops advertising. Advertising depends on the purpose of the company or the product.

Here are top ten reasons for advertising:

1.      1.  To refresh the mind’s of the consumers. People do not have perfect memory. A good item two years ago may be forgotten if not constantly used.

2.   2.    To remind consumers you still exist. People grow old. New products are born every now and then. Absence on the advertisement sends message to the public that it doesn't exist or no longer available. Not everyone has the time to go out and check the mall if the product is still there.

3.    3.   To update new innovations. A good example of this I noticed are shampoo commercials. Shampoo commercials in the Philippines are often filled with  new innovations - Loreal's 5 problems in 1 solution; Sunsilk's Japanese technology infused.

4.      4. To attract more buyers. The new generation today are smarter due the existence of the net and the social media influence. A brand who doesn't understand will really be left behind.

5.   5.    To keep up with the changing time.In relation to no. 3, change has never been tremendous than this time. Keeping up with the time means accessing all the possible media consumers can be tapped.

6.     6. To influence new set of target market. A classic brand may have found brand loyalist but it should not stop there. What matters is creating "new" loyalists for the future.

7.      7,  To create promotions and contests. One reason for advertisement is to inform consumers of seasonal promos and special contests. Or sometimes its the other way around, contest and promos is one way of advertising. No matter how we see it, it needs to be done.

8.      8.  To stir publicity. Publicity is always good.

9.       9. To  secure regular buyers. Although regular buyers patronize a certain product, it is ideal to keep them secure. New products may tempt them to switch brands if these loyalist are not re-secured over and over again. No complacency. 

10.   10. To maintain competition.Advertisement is also one way to show the competitors you are still in the game. This gives them a message that you are on for further challenge.

How are you affected by advertisement?
Have you ever bought a product because of its advertisement? Was the product good enough?
Do you have any product purchased that you regretted buying?

Share your views on www.mybusinessviews.blogspot.com

Thanks for reading!

Miss D